How to keep product margin high? To maintain high margins in a competitive market, particularly when facing discounters and numerous competitors selling similar OEM products at lower prices, businesses should focus on originality, differentiation, and innovation. While innovative products require higher initial investment in product development, they allow companies to set prices with less pressure, leading to better profitability. This strategy is particularly relevant in the electronics industry, where prototyping in regions like Shenzhen, China, can support product innovation.
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